Given our long-held belief that as a business we have a vital role to play in maintaining the sustainability and beauty of our communities, it was a real pleasure to receive a request for a Helping Hand from Sam and Matt from Kiwi4WD for their “Dirty Diesel Initiative.”

These two self-professed bogan explorers put in terrific effort all over New Zealand to keep our country beautiful but also debunk the myth that four-wheel and offroad enthusiasts only harm the environment.

Their latest event as part of the Dirty Diesel Initiative was a mass clean-up of Muriwai Beach west of Auckland - a favourite spot for off-road exploration.

Matt, an electrician by trade says that 100’s of trucks turned up to enjoy a rewarding day of exploring the beautiful beach, picking up litter, participating in games and raffles, enjoying a BBQ lunch and spending time with other four-wheel fans.

“Our goal is to build a brand that gives back, shares knowledge and respects the land. Our focus is on local communities with fundraising, beach clean-ups and vital tips for safe and rewarding exploration” he says.


As the clean-up events and the good cause became increasingly popular, attracting bigger groups, a new challenge emerged - recycling all that rubbish.

At the point where the cost of recycling the rubbish exceeded funds raised at the event, Matt, who is one of our Auckland based UPS Engineers, sought assistance from UPS Power Solutions’ Helping Hands Initiative.

The opportunity to support such an excellent locally developed initiative was exactly what we look for – not only the immediate impact of clean-beaches for happier communities but also the Kiwi4WD team’s enthusiasm for involving young kiwis and showing them how it’s done with lolly bags and games organised throughout the day.

We can’t wait to enjoy the next event and as summer kicks into gear and you step out onto your favourite, beautifully clean beach it could well be because of such excellent efforts from committed kiwis like our off-roading community.

Follow the Dirty Diesel Initiative here.


See where else we lend a helping hand here.